Client
Eksit Agency for Salon Varia d.o.o.
Type of cooperation
On site
Main services
Logo design and visual identity development, symbolic design with a focus on the company's core values, preparation of the logo for multifunctional use.
Role
Brand designer
Solution presentation
Studio Varia is a company specialising in the design and production of interior furnishings, especially high-end kitchens. They wanted to redesign their logo. The aim was to create a modern, recognisable and symbolically effective logo that reflected their core values: quality, individuality and functional aesthetics. The logo had to appeal to demanding clients as well as architects and interior designers.
Process and solution
When designing the logo, I focused on the symbolism that represents the essence of the company and its core product, which is the kitchen.
Symbol
Logotip vključuje tipografsko zvezdo, ki predstavlja kuhinjsko mizo s stoli iz ptičje perspektive. Ta preprosta, a premišljena oblika simbolizira druženje, funkcionalnost in harmonijo, ki jo Studio Varia vnaša v vsak prostor.
Typography
The minimalist design communicates professionalism and timeless elegance, while the brand name is the central element that reinforces recognition.
Colour scheme
A neutral palette with strong contrast was chosen to reflect the confidence, universality and sustainability of the company's products.
Result
The redesigned logo reflects the mission and vision of Studio Varia. Simplicity and readability are instantly recognisable, helping to reinforce their brand. Clients and partners praised the minimalistic design, which expresses the integration and elegance that are the company's core values.
