The basic purpose of a logo is to identify a company or product using a symbol or name. The logo does not sell or describe the company directly. Form and symbolism derive from the importance of the quality of the service or thing it symbolizes and not the other way around.
Dodatno lahko pripravimo še predstavitev nepravilne rabe logotipa, ki slikovno in opisno predstavlja, česar se z logotipom ne sme početi ter izbiro in definicijo barv.